5. How did you attract/address your audience?

We attracted our audience in many ways, these include; Facebook group, YouTube, and Rough cut viewings.
I posted our videos to my Facebook page, then advertised the video and asked for comments from my Facebook friends. This raised awareness for our production and allowed people to easily view and comment on our videos. This was the main reason for posting our videos onto my page.

One of my friends on Facebook passed the link to the video onto one of her friends who is studying Media at University which gave the view of someone who knew exactly what to look for and they were able to email me with some detailed feedback.

We created a YouTube channel once we had created our Preliminary Video and we then updated it with videos on scenes we’d tried and rough cuts to give potential audiences an idea of what the final product would look like. This gave us a platform to show our video to a large number of people which allowed us to gain feedback however it wasn’t as successful as Facebook.

http://www.youtube.com/user/SharrisonProduction?feature=mhum

Also, in our Media lesson we did a rough cut viewing to the class to get feedback from other students and how to improve on it.

Once our final video was uploaded onto YouTube I posted it onto my Facebook page and gave it a big push in order to gain as much feedback as possible. In the end I gained over 30 comments from different people.

Most comments were entirely positive:

‘Loving Sam’s acting skills! Like the titles and editing on the stairs and the grafitti bit’

‘Really well put together, love it. And love the location ♥’

‘I could never be this productive haaaaa it’s wicked, reminds me of adulthood or some shit’

‘I really like the range of camera shots you use and soundtrack. The editing and transitions from shot to shot is good to :)’

‘Looks like a good intro to a full length film. Really chill, good job :)’

‘This is fantastic, video gold!’

‘Worthy of an Oscar, a viewing on BBC 1, ITV 1, 2 and 4 (not 3) G.O.L.D and LFC TV... Good work!’

But we did also receive some detailed constructive responses:

Since I last saw it I can see you've added some bits with Sam rapping in the studio but it still doesn't lure in the audience with a story line. And it needs a lot of cutting, but some of the effects and CCTV etc are really very good, great creativity with the editing software. Maybe next time you could have looked at other films and seen how they gripped you in the first moments of the film. Some can be a little different but that's usually because the adverts on TV already hooked the audience coming to watch =]

Shot creativity and editing were good though, I think you really did a good job =]

Bits of it are great mate like the CCTV camera shots they're cleverly placed and whoever edited it together did a good job as well as the whoever decided the camera shots but some scenes are proper out of place like Sam on the phone outside that house or him rapping was a bit of a WTF. It definitely coulda been a Kidulthood style start to a short film but the music would have been better if it was D&B or summin like Magnetic Man or Chase and Status other than that it was good man just didn’t blend as one.

 that house or him rapping that was abit of a WTF. It definitely coulda been like a kidulthood style start to a short film but the music woulda been better if it was like D&B or summin like magnetic man or chase and status other then that it was good man just didn't blend as one

Ø  I disagree with the others and can’t really relate the music to the film, not just in terms of lyrics but it doesn’t really match the style of filming as such, the music is quite fluid, whereas what we are seeing isn’t as such.

Ø  I liked the change to CCTV style footage, mixes it up, so that’s good.

Ø  The style of writing for the credits you have is good

Ø  I didn’t really get a feel of the story –I’d expect more of the plot or at least some info on the characters to get a sense of who they are and where they might have headed, even a small amount, I have no idea what’s going on really.

Ø  A lot of just walking around ... some cuts it works, some it just seems to go on a bit.

Ø  The rewind sequence is good! Good edit there :)

Ø  Initially I wasn’t sure if it was even a film intro or if it was an advert/music video. Just seems different to what I’m used to BUT that could be a good thing! Different is good.