I will now describe someone from our target audience.
This is Johan. He is 19 years old, and lives in Camden, London.
He is pretty indie – Chinos, Skinny Jeans, Checked shirts etc. He enjoys going out with mates, and has a part time job at Pizza Hut. He mainly shops online but if not shops in places like Topman and H&M.
He enjoys films like 8 Mile, The Fighter and Coach Carter. He sometimes visits the cinema but mainly buys them later on DVD and watching them with friends.
He is pretty indie – Chinos, Skinny Jeans, Checked shirts etc. He enjoys going out with mates, and has a part time job at Pizza Hut. He mainly shops online but if not shops in places like Topman and H&M.
He enjoys films like 8 Mile, The Fighter and Coach Carter. He sometimes visits the cinema but mainly buys them later on DVD and watching them with friends.
They would watch Jackass, Family Guy, LA Ink, The IT Crowd and Shameless. The main channels would be Channel 4; E4; MTV; ITV; BBC Three.
The music this man would listen to would be indie music, rock and occasional dub-step. Prefers to Listen to Radio 1 from 7pm onward but mainly uses his iPod.
I think our film would appeal to this man as he is a man who enjoys having a laugh, music and going out therefore, if this film was shown at his local cinema, this may appeal to him, as it's similar to other films he likes, such as 8 Mile, The Fighter and Coach Carter.
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